2014 National Challenge

The Prevent Cancer Foundation is excited to announce and support the winners of the 2014 Colorectal Cancer Screening Saves Lives National Challenge!

ad_campaign_5x7 Dr. BainesThe first-place winner is the Alaska Colorectal Cancer Partnership in Anchorage, AK. They will receive a $7,500 grant for their state-wide The Cancer I Can Prevent media campaign to increase colorectal cancer screening.


Altru - Photo 9The second-place winner of a $2,000 grant is the Altru Health System in Grand Forks, ND.


Colon Cancer Challenge translation_croppedThe third-place winner of a $500 grant is the Colon Cancer Challenge Foundation in White Plains, NY.

View all the 2014 entries and read how they are making a difference in their communities.

The Alaska Colorectal Cancer Partnership project is based on research that shows that people are much more likely to get screened if they are encouraged by someone they know and trust. Building on print materials, the project will produce 8-12 short video testimonials from people who feel strongly about colorectal cancer screening and have a story to tell to encourage others to be screened. Testimonials will be solicited throughout Alaska from people who may be familiar to many, such as a popular local athlete, a tribal leader, fisherman or teacher. The videos will be widely distributed and available online. In the first year of the campaign, the Partnership estimates reaching 7,000 Alaskans, including Alaska Natives, who have one of the highest rates of colorectal cancer in the nation.

Second-place winner Altru Health System of Grand Forks, North Dakota, will implement a fall awareness campaign focusing on “1 in 20 has colon cancer” to emphasize the importance of getting screened for colorectal cancer and to reduce the number of late-stage diagnoses. The group will receive a $2,000 grant for their initiative aimed at addressing low screening rates in communities in northeastern North Dakota and northwestern Minnesota.

The third-place award went to Colon Cancer Challenge Foundation in White Plains, New York, for their outreach focused on the underserved Chinese American population in New York City, including new immigrants who have little knowledge of the risks associated with colon cancer and ways to prevent it. The culturally-sensitive and linguistically-appropriate health education campaign will include information on colon cancer statistics and risk factors as well as a broad view of the effect this disease has on an individual life, a family and the larger community.

Thank you to our judges:

  • Deborah Bassett – Wyoming Cancer Resource Services, Evanston, WY
  • Laura Benson, RN, MSN, CPHQ – Health Net Federal Services, Arlington, VA
  • Nancy Butterfield – Colon Cancer Alliance, Washington, DC
  • Greg Davault, MBA – Given Imaging, Duluth, GA
  • Felisha Dickey, MSW, MPA – Florida Department of Health, Tallahassee, FL
  • Jane Korn, MD, MPH – Minnesota Department of Health, St. Paul, MN
  • Ansley Mora – Gulfcoast South AHEC, Inc., Sarasota, FL
  • Nancy Paul – Great Plains Colon Cancer Task Force, Omaha, NE
  • Selina Smith, PhD, MDiv – Georgia Regents University, Augusta, GA

Do you have questions about increasing colorectal cancer screening in your community?  Do you want to share your colorectal cancer survival story and inspire others to get screened?

Join our community! Check out all of the 2014 Challenge Projects, ask questions, exchange ideas and help your community get colorectal cancer screenings.

About the National Challenge

The National Challenge is a project of the Prevent Cancer Foundation that aims to engage participating organizations in an online community supportive of colorectal cancer screening efforts across the country. Projects may range from public awareness and education to screening and patient navigation.

About the Prevent Cancer Foundation

Since 1985, the Foundation has invested more than $134 million in support of cancer prevention research, education, advocacy and community outreach programs nationwide.


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